Isolation and Loneliness free essay sample

In The Brief Wondrous Life of Oscar Wao by Junot Diaz, isolation is a common theme that contributes to character development throughout the novel. Junot Diaz, in his narration of Oscar’s life through the eyes of Yunior, induces the idea that isolation is a self-imagined way for a character or person to justify his/her differences from society and the people around them. While there are outside forces that contribute to the feeling of isolation, such as cultural differences, immigration, and gender stereotypes and expectations; in the end, Diaz firmly believes that a person’s feeling of isolation is a crutch to reason why he/she does not fit in. Diaz believes that the feeling of isolation is a self-imagined feeling that helps a person justify why he/she is an outcast in society. In the novel, the theme of isolation is common throughout all the main characters; Oscar, Lola, and Beli. We will write a custom essay sample on Isolation and Loneliness or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page To start with, Oscar begins as a typical Dominican male. As a child, Oscar was considered â€Å"a Casanova† who was â€Å"a ‘normal’ Dominican boy raised in a ‘typical’ Dominican family† (11). Oscar eventually grows â€Å"fatter and fatter,† develops â€Å"zits,† and gets â€Å"self-conscious† because his â€Å"interest in â€Å"Genres bec[o]me[s] synonymous with being a loser † (16, 17). Because Oscar suddenly turns into an outcast, he blames his dorkiness and homely appearance for his lack of acceptance by the outside world. What Diaz underlines, though, is that Oscar has control over his life, but isolates himself by letting everyone elses opinions and judgements affect his actions and opinions of himself. Next, Lola believes she is isolated in that her mother has certain expectations of her to be the perfect Dominican daughter. Lola blames her mother for â€Å"mak[ing] [Lola] doubt [herself]† and believes that Beli is the reason Lola feels so isolated (56). However, Diaz claims that Lola’s feeling of isolation comes from within her. Lola claims that because of her mother’s actions and behavior, she feels the need for â€Å"change† and has a â€Å"wildness† within her (58). In fact, it is Lola’s need for change that drives her to be isolated, not Beli’s actions. Beli also self-imagines her isolation in society. She uses the fact that she started as late bloomer but eventually turned into a beautiful women to isolate herself from the people around her. Also, like Lola, Beli has a burning desire to escape from the clutches of the Dominican Republic and from the stereotypes that come with being a woman living in the DR. Beli blames people around her, like the Gangster and Trujillo, for her feelings of isolation and loneliness, when in fact her feelings are strictly in her head. However, outside forces definitely do fuel characters’ feelings of isolation and loneliness, such as cultural differences, immigration, and gender stereotypes and expectations. First, cultural differences contribute to Lola’s and Oscar’s feelings of isolation. Next, immigration contributes to Lola’s, Oscar’s, and Yunior’s feelings of isolation. Lastly, gender stereotypes and expectations contribute to Lola’s, Oscar’s, Yunior’s, and Beli’s feelings of isolation. While outside forces absolutely contribute to characters’ feelings of isolation and loneliness, Diaz, through Yunior’s narration, highlights that isolation is a self-imagined feeling as a way to reason why one does not fit into society and may be dubbed as an outsider or an outcast.

Alliteration

Alliteration Alliteration Alliteration By Simon Kewin A couple of previous Daily Writing Tips posts looked at when to use rhyme in poetry and also at the various types of rhyme available to the poet. Rhyme, however, is only one of the techniques employed in poetry to make its language special. Another basic one is alliteration. Alliteration is defined by the Compact Oxford Dictionary as : The occurrence of the same letter or sound at the beginning of adjacent or closely connected words. For example, these lines are from Samuel Taylor Coleridge’s The Rime of the Ancient Mariner : Water, water, everywhere, And all the boards did shrink; Water, water, everywhere, Nor any drop to drink. Here, the w sounds in the first and third lines alliterate, as do the d sounds of â€Å"drop† and â€Å"drink† in the fourth. Alliteration is just one technique employed by poets, who combine it as needed with rhyme, rhythm, imagery and so forth. It’s another way to give a poem structure, to mark out its language as special and musical. The ear will tend to pay special attention to alliterated syllables, and to hear a connection between them. It’s worth noting that in Old English or Anglo Saxon poetry, alliteration was the principal structural technique. There was no regular rhyme or rhythm – instead, poetry was (generally) written so that lines contained four stresses, the first three of which alliterated. There was no attempt to create end-rhymes or even to have lines of the same length. The following lines, for example, are from Beowulf (as translated by Seamus Heaney) : There was Shield Sheafson, scourge of many tribes, A wrecker of mead-benches, rampaging among foes. In the first line, three sh and s sounds are stressed and (loosely) alliterate (Shield/Sheafson/scourge). In the second line, it’s the m sounds (mead/rampaging/among). Two other related techniques to be aware of in relation to alliteration are assonance and consonance. Assonance is similar to alliteration except that it refers to repeated vowel-sounds rather than repeated consonant-sounds. For example, there is the repeated ur sound in this line from Edgar Allan Poe’s The Raven : And the silken sad uncertain rustling of each purple curtain Consonance, finally, is very similar to alliteration. Strictly speaking, repeated consonant-sounds at the start of words are alliteration, and repeated consonant-sounds in the middle of words are consonance. Thus in the line â€Å"Water, water, everywhere†, Coleridge has used both alliteration and consonance. The next in this series of poetry-related posts, meanwhile, will look at metre. Stay tuned. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Freelance Writing category, check our popular posts, or choose a related post below:Dialogue Dos and Don'ts"Certified" and "Certificated"1,462 Basic Plot Types

American Rennassance

How do the differences affect the mood of each piece? Answer: The poems â€Å"The Snow Storm† and â€Å"It Sifts from Leaden Sieves† are alike because they are both describing snow falling and the things the snow covers and how it covers it. The poems are different because Emerson never actually mentions snow but the way he words his poem you know exactly what he’s talking about. Emily Dickenson directly mentions snow so you know right from the start what she is talking about. (20 points) |Score | | | 2. Choose a poem from Whitman, and explain how it reveals Romantic thinking. Cite examples from the poem as your support. Answer: I chose â€Å"To a Stranger† by Whitman. It reveals romantic thinking because he writes, â€Å"you must be he I was seeking, or she I was seeking, (it comes to me as of a dream,). † He describes this like he was looking to find someone he had seen in a dream before. â€Å"I have somewhere surely lived a life of joy with you†, he says. Its sort of like he is describing a deja vu. Like he feels like he had live a life of joy and happiness with a person but is not really sure of it. 20 points) |Score | | | 3. Reread this quotation from near the end of â€Å"Walden Pond†: Many a forenoon have I stolen away, preferring to spend thus the most valued part of the day; for I was rich, if not in money, in sunny hours and summer days, and spent them lavishly; nor do I regret that I did not waste more of them in the workshop or the teacher’s desk. Explain this quotation. Be sure to address the â€Å"wealth† Thoreau claims, his use of that wealth, and his views of the workshop or school Answer: Basically Thoreau is saying that leisure time is a kind of wealth, something that may ultimately be more valuable than money and the material things it might buy. So he doesnt regret the time he played hooky in the middle of the day the most valued part of the day and skipped out of work or other responsible duties, because, although doing so might have prevented him from becoming richer in material goods, hes stored up a lot of experiences that he prizes higher.

PET HOUSE Coursework Example | Topics and Well Written Essays - 2750 words

PET HOUSE - Coursework Example This report aims at conducting an analysis of Mungo and Maud with respect to its mission, vision and team structure, along with other factors that may impose considerable effects on its adopted process of New Product Development (NPD). The report also presents a reflection upon the structure, performance, innovation and creativity of Mungo and Maud during the process of NPD with due significance towards the benchmarking techniques used by the company. Vision is a statement about what or how a team would like the things to be. It can be regarded as a brief picture of future possibilities and attainments that the team shall be striving to create in due course of time (Grusenmeyer, 2014). Correspondingly, the vision considered developing the NPD process of Mungo and Maud, and accordingly for the team will be concentrated on preserving the uniqueness of the company and its brand image among the worldwide customers that are suitable for the pets’ comfort. Hence, three key elements will be considered as important in the vision of the team, i.e. uniqueness, quality and availability. A mission statement, in general, can be defined as the strategic direction to achieve the determined goals with proper usage of the available resources, in combination with the pre-defined vision of the team and the organisation (Grusenmeyer, 2014). Accordingly, in the context of Mungo and Maud, the mission of the team will be to ensure that the customers are served with superior quality of products, which are diversified in various market segments and product lines including human clothing and stationeries, pet products and gift items for humans and pets. Moreover, the team will also strive to offer its products in a quality assured by reasonable price to satisfy customer affordability. Team structure is referred as the group of professionals with various

The level of competition in pricing and output decisions under an Essay

The level of competition in pricing and output decisions under an oligopolistic market structure - Essay Example There was much experimentation with forms of business structures until the pattern of oligopoly finally evolved. In the United States, during the last quarter of the 19th century, businesses avoided competition by forming trusts. Under this structure, the leading firm in one industry would hold voting stock in its former competitors. Output could be limited and prices kept high. In many parts of Europe, cartels were legal. Firms in the same line of business would enter into a formal and enforceable agreement to limit production, and maintain high prices. But both agreements; trusts and cartels brought business stability and profits at the cost of high consumer prices, limited new investment (in order to limit production of products) and a diminution of the type of competition that drives firms to develop new products and new production processes. However, many modern markets are oligopolistic. The growth of oligopoly poses problems both for economic theory and policy because only a handful of large firms produce most of the output in these industries. An oligopoly market exhibits many sellers but is concentrated on only a few sellers. Market shares matter because these few firms control majority of the entire market with some assistance from new technologies. Institutionalists claim that the structure of oligopoly leads to a form of administered pricing.

Love, Death and the Changing of the Seasons Essay Example for Free

Love, Death and the Changing of the Seasons Essay The majority of poems and sonnets we have read, starting back from the first sonnet to today’s modern writers. They can be said to describe as a moment’s monument. As they describe a time of hurt, happiness or a memory in that was once enjoyed that has been put into words. I am going to discuss the meaning behind, what a moment’s monument is. I am also going to find out between two sonnets, The Forge and Love deaths and the changing of the season. Weather they answer the question â€Å"the sonnet has been described as a moment’s monument’. What is the meaning of a moment, it can mean so many things. Mainly it is described as a setting to a time in someone’s life. A moment in time that has been remembered, it could be happy, sad moment or an event that you have remember such a wedding day. Putting it into a sonnet, it can be a moment of a lost one someone is explaining. A monument is a statue, gravestone or a piece of history that can act as a record or memory for someone. For an example a gravestone is a record of a person’s death and the time they spent alive, it’s their record for people who loved them and also a way of saying â€Å"I was here. The sonnet Love deaths and the changing of the season by Marilyn Hacker can be described as a moment’s monument. The speaker of the sonnet is speaking about herself and about a moment in her life. The moment in her life that she is talking about is her loss of a lover. She is explaining the pain she has to face with letting go. The monument is the record of the tears she cried over her loss of this lover who was once there with her. This is shown in line thirteen and fourteen when she says â€Å"I drank our one year out in brine instead of honey. These lines mean she is describing the one year as drinking brine which is salt water which would cause dehydration and then sickness and eventually death, she has nothing left. When she compares brine to honey it is showing us, her life has gone from something sweet like honey, to something bitter like brine. The monument which can also be linked in this sonnet is that the death of the lover, will give them a gravestone as the record. The structure of the sonnet consists of fourteen line . The rhyme pattern can be debated of being either an Italian sonnet which the pattern the lines are divided into eight and six or English/Shakespearean which consists of the lines of three quatrains and two couplets. If it is an Italian version sonnet can be broken down the first eight lines. The first eight lines are her explaining her wanting him back. Then lines nine to fourteen is her accepting his gone and letting him go. If it is an English version sonnet it can be read as line one to four is her pain. Line five to eight is he realizing his not coming back and line nine to fourteen is her bitterness of crying over her loss. Hacker’s sonnet also allows the reader to get a language image. Some examples of this is, when she says â€Å"flood gates. † This is meaning that she is opening up her heart and letting the grief pouring out. She also says of a â€Å"gift† he left her behind, which is her way of saying bitterly he has left her with nothing but tears. Another language image is â€Å"season,† also mentioned as part of the title and mentioned in the sonnet. This can be used as she also mentions in the sonnet â€Å"winter,† which is a cold and comfortless and empty season, meaning this is how she feels with only have memories now. The metre of the poem is the standard iambic pentameter, but it is used to a good strong effect for the read as it emphasizes the main words such as in line three â€Å"stomach ache, headache and heartache, which is a good effect. As is emphasizes on the main word ache, which is another word for pain. The sonnet The Forge by Seamus Heaney can be described as a moment’s monument. The speaker in the sonnet is speaking from observation, watching the Black smith it could be someone who regularly passes by or an apprentice working with the blacksmith. The moment in time which the person watching is describing is the Blacksmith in the Forge and his every day routine of making horse shoes. This is shown in line nine when it is said â€Å"where he expends himself in shape and music†, we know this as he references to the guy as ‘he’ not ‘I’. The monument within this sonnet could also be considered a moment the lines twelve and thirteen shows a good example when it says â€Å"recalls a clatter of hoofs where traffic is flashing in rows. Demonstrating it’s a memory that a moment in time that he recorded of when the streets where once surrounded with horse and remembering the sound of their shoes clattering on the roads, but now it is taken over by car and traffic lights. The structure of the sonnet is a fourteen line sonnet. The rhyme pattern of this sonnet is an Italian sonnet. The Italian sonnets are in the pattern of lines that are divided into eight and six. It can be put lines one to eight is the person watching the daily routine completed by the Blacksmith and him going about his everyday activities. Then line nine to fourteen is the person watching the Blacksmith reminisce on the past and then getting upset and returning to his work. The poem is the normal iambic pentameter, but it is used responsively, for a good outcome. For example in the very first line we already get words like dark, which is a powerful word on its own Both The Forge and Love, Death and the changing of the seasons are sonnets that are a moment’s monument. The both describe a moment in time. Weather it is a loss of a lover or a working day. They both describe a monument a memory, traffic replacing horses or the way he use to take her in his arms.

Part II of Sir Gawain :: Sir Gawain Essays

Text: Part II In this passage of the story.......We find that Sir Gawain is feeling very melancholy and distraught over the events that have shaped the last year of his life. It is the Christmas season, and while most of his comrades at King Arthur's Court are enjoying the warm fires of their castles, he is trudging through the cold mud and muck of an uninviting wilderness. At the end of his journey he ultimately expects to meet certain death at the hands of the immortal Green Knight, and so alone except for his loyal horse Gringolet, Gawain in his hour of need turns to God for divine intervention:Click Here to Hear Gawain "He said his prayer with signs, Lamenting his misdeed; he crosses himself, and cries On Christ in his great need." No sooner has he made the sign of the cross to conclude his petition then before him appears the most wondrous sight. A great castle looms up where a moment before there were only stark mountains and dark mysterious woods. Gawain has never seen such a magnificent structure. In the center of a park more than two miles wide it stood, constructed of stone blocks that shimmered amid bright colored leaves that should not have been in bloom at that time of the year. There was a double moat surrounding immense battlements which had been fortified to withstand an assault from even the fiercest of invaders. Yet with all the barbicans of war there were also delicate spires rising in tiers amid elaborately ornamented gables. So perfect was the image of this estate that it reminded Gawain of "A castle cut for a king's feast". He thanks God and St. Julian the patron saint of hospitality for his redemption from solitude, and approaches the castle over a strange bridge which hangs in the air. On the far side he is met by the most polite of porters. Humbly Gawain asks permission to enter the grounds in order to seek the lord of the castle’s hospitality.

Motivate or influence behavior Essay

Communication is defined by the text as the process by which information is exchanged and understood by two or more people, usually with the intent to motivate or influence behavior. ____ is necessary for communication to be considered two-way. Feedback Which of the following, in the communication process, has the responsibility to decode the symbols and interpret the meaning of the message? Receiver ____ and ____ are potential sources for communication errors, because knowledge, attitudes, and background act as filters. Decoding, encoding Channel richness refers to the amount of information that can be transmitted during a communication episode. Which communication channel would be most successful to inform managers of impending company-wide layoff? Face-to-face contact When an electronic mail system is installed as part of the communication system, what element of the communication process is changed? Channel ____ does not focus on a single receiver, uses limited information cues, and does not permit feedback. Bulletins Compared to men, women tend to use their unique conversational style to show involvement. Which of the following is the most familiar and obvious flow of formal communication? Downward communication ____ refers to messages designed to motivate employees to adopt the company’s mission and cultural values and to participate in special ceremonies. Indoctrination Many organizations use suggestion boxes, open door policies, and surveys to facilitate centralized Which of the following links employees in all directions, ranging from the president through middle management, support staff, and line employees? The grapevine What percent of the details passed through a grapevine is accurate? 70 to 90 percent According to the text, all of the following are ways managers can improve their writing skills EXCEPT: Write lengthy explanations One of the most important things that a manager can do for the organization, according to the text, is to create a climate of trust and openness. Managers’ communication is _______-directed, in that it directs everyone’s attention toward the vision, values, and desired goals of the team or organization and influences people to act in a way to achieve the goals. purpose Which of the following is the best advice for written communication that is highly important? Get a second opinion To be effective communicators, managers should: Encourage the use of multiple channels of communication

Intermediate certificate in Human Resource Management Essay

Is the criticism of HR in the article justified? Yes and no! The quote in the article from Dona Roche-Tarry is fairly damning. She states the HR team should be equally responsible as they work alongside the CEO and MDs to recommend strategies for pay and bonuses. Whilst HR may work alongside the senior decision makers, they can only make recommendations. The ultimate decision and power lies with the CEO. However, another perspective could be that HR need to be influencers, and should be more efficient at managing upwards. What are the main accusations being laid at the door of HR in this scenario in terms of its competence? Not being responsive Lack of knowledge Being unethical What are the implications for HR here in relation to professional ethics, integrity and confidentiality? The main implication is being seen to be unethical to stakeholders. This could result in HR being seen as not communicating and could have a negative impact on how people perceive HR to be importance wise. Integrity is also damaged by not being seen to have provided a voice in relation to political equality. How might HR been able to influence the situation more? By managing relationships better across hierarchies, and also by forward planning, being market savvy, and risk management. Predicting the issues  before they arose and either finding ways to avoid them or developing damage limitation scenarios and plans. What other key behaviours from the CIPD’s HR professional map do you think are critical here for HR to display? Skilled influencer Courage to challenge Personally credible Collaborative What learning can HR take away from this experience/situation? The main learning is to be more responsive, and take more of an active role in discussions regarding important issues such as renumeration Being seen to consult stakeholders and provide senior stakeholders with a more accurate company and market view. Improved communication across all levels needs to be implemented.

The 5 Principles of Adult Learning Pioneered by Malcolm Knowles

The 5 Principles of Adult Learning Pioneered by Malcolm Knowles The teacher of adults has a different job from the one who teaches children. If youre teaching adult students, for the best results its important to understand and practice five principles espoused by Malcolm Knowles, a pioneer in the study of adult learning. He observed that adults learn best when: They understand why something is important to know or do.They have the freedom to learn in their own way.Learning is experiential.The time is right for them to learn.The process is positive and encouraging. Make Sure Your Adult Students Understand â€Å"Why† Most adult students are in your classroom because they want to be. Some of them are there because they have continuing education requirements to keep a certificate current, but most are there because they’ve chosen to learn something new. This principle is not about why your students are in your classroom, but about why each thing you teach them is an important part of the learning. For example, imagine you are teaching a group how to make pickles. It would be important for students to understand why each step in the pickle-making process is important: It’s important to soak the cucumbers in ice water overnight. This helps make the pickles crisp.If you put a towel under the jars in the canner, they won’t bounce against each other and break.When sterilizing the jars, it’s important to fill each at least halfway with water, AND fill the canner they’re sitting in with water. Too little water and the towel mentioned in the previous bullet will catch on fire. You know this kind of information comes from experience. Respect that Your Students Have Different Learning Styles There are three general learning styles: visual, auditory, and kinesthetic. Visual learners rely on pictures. They love graphs, diagrams, and illustrations. â€Å"Show me,† is their motto. They often sit in the front of the classroom to avoid visual obstructions and to watch you, the teacher. They want to know what the subject looks like. You can best communicate with them by providing handouts, writing on the whiteboard, and using phrases like, â€Å"Do you see how this works?†Auditory learners listen carefully to all sounds associated with the learning. â€Å"Tell me,† is their motto. They will pay close attention to the sound of your voice and all of its subtle messages, and they will actively participate in discussions. You can best communicate with them by speaking clearly, asking questions, and using phrases like, â€Å"How does that sound to you?†Tactile or kinesthetic learners need to physically do something to understand it. Their motto is â€Å"Let me do it.† They trust their feelings and emotions about what theyà ¢â‚¬â„¢re learning and how you’re teaching it. They want to actually touch what they’re learning. They are the ones who will get up and help you with role-playing. You can best communicate with them by involving volunteers, allowing them to practice what they’re learning, and using phrases like, â€Å"How do you feel about that?† Most people use all three styles while they’re learning, and of course, this is logical since we all have five senses, barring any disabilities, but one style almost always is preferred. The big question is, â€Å"How do you, as the teacher, know which student has which learning style?† Without training in neuro-linguistics, it might be difficult, but conducting a short learning style assessment at the beginning of your class would benefit you and the students. This information is as valuable to the student as it is to you. There are several learning style assessments available online, some better than others. A good choice is the one at Ageless Learner. Allow Your Students to Experience What They’re Learning Experience can take many forms. Any activity that gets your students involved makes the learning experiential. This includes small group discussions, experiments, role playing, skits, building something at their table or desk, writing or drawing something specific – activity of any kind. Activities also keep people energized, especially activities that involve getting up and moving about. The other aspect of this principle is honoring the life experiences your students bring to the classroom. Be sure to tap into that wealth of wisdom whenever it’s appropriate. You’ll have to be a good timekeeper because people can talk for hours when asked for personal experiences, but the extra facilitation needed will be well worth the gems your students have to share. When the Student Is Ready, the Teacher Appears â€Å"When the student is ready, the teacher appears† is a Buddhist proverb packed with wisdom. No matter how hard a teacher tries, if the student isn’t ready to learn, chances are good he or she won’t. What does this mean for you as a teacher of adults? Luckily, your students are in your classroom because they want to be. They’ve already determined that the time is right. It’s your job to listen carefully for teaching moments and take advantage of them. When a student says or does something that triggers a topic on your agenda, be flexible and teach it right then. If that would wreak havoc on your schedule, which is often the case, teach a bit about it rather than saying flat out that they’ll have to wait until later in the program. By then, you may have lost their interest. Principle 5: Encourage Your Adult Students For most adults, being out of the classroom for even a few years can make going back to school intimidating. If they haven’t taken a class in decades, it’s understandable that they would have some degree of apprehension about what it will be like and how well they’ll do. It can be tough to be a rookie when you’ve been an expert in your field for many, many years. Nobody enjoys feeling foolish. Your job as a teacher of adult students includes being positive and encouraging. Patience helps too. Give your older students time to respond when you ask a question. They may need a few moments to consider their answer. Recognize the contributions they make, even when small. Give them words of encouragement whenever the opportunity arises. Most adults will rise to your expectations if you’re clear about them. A word of caution here. Being positive and encouraging is not the same as being condescending. Always remember that your students are adults. Speaking to them in the tone of voice you might use with a child is offensive, and the damage can be very difficult to overcome. Genuine encouragement from one person to another, regardless of age, is a wonderful point of human interaction. This is your challenge as a teacher of adults. Beyond teaching your subject, you have the opportunity to inspire confidence and passion in another human being. That kind of teaching changes lives.

How do you evaluate the economics discourse of sustainability Essay

How do you evaluate the economics discourse of sustainability - Essay Example Unfortunately many debates and studies about the measurement of sustainability do not define, or even derive a common understanding, about what is to be measured. Nonetheless, the context of sustainability cannot be separated from its measurement. In simple words, experts argue that there is need to consider economic, environmental and social indicators to measure sustainability. For example, economic indicators are income level in society, inflation, unemployment, exports / imports statistics, GDP, FDI, Public and Foreign Debt etc. Social indicators may include Suicide rates, people living below poverty line, difference between rich & poor, rate of urbanization, spread of diseases, mortality rates, educational and health spending etc. Environmental factors include carbon emissions and pollution. Together, the evaluation of these aforementioned indicators helps determining the level of sustainability in a particular nation or society. It should be pinpointed that economists, statisticians and business professionals have developed various quantitative models and tools to estimate economic betterment and real growth rates. Nevertheless, the nominal growth is not considered as true representation of economic sustainability, growth and expansion. Some of the best examples of quantitative methods for measuring sustainability include Liverman and Sustainable Seattle (that ranges from the simple to complex), Index of Sustainable Economic Welfare (ISEW), Genuine Progress Indicator (GPI), Moody’s Credit Rating etc. Economists, indeed, claim that a country’s reliance and use of local resources for domestic production (without any violation of environment and business laws) and need fulfillment of local + foreign consumers leads to accumulation of wealth and sustainability in that country. In addition, it reduces dependence on foreign countries, donor agencies and international community, which later enhances its political and economic power, reputation and

A Comparison Of Clinique Marketing Strategy Case Study

A Comparison Of Clinique Marketing Strategy - Case Study Example These three items were said to be the only products necessary for healthy skin. The parent company, Este Lauder, had already established itself as an icon in beauty and fragrance (Xenias), and over the years Clinique developed a positive brand image as well. In addition to the simplicity of their image, the company's Web site was equally simple-illustrations of products with very little or no text. But with businesses expansion taking place in order to reach global markets, the simplicity of Clinique's marketing strategy might not have the same effect in countries other than UK and USA. Purpose of Study China is the market of the future, and successful companies expanding their bases throughout the world see China as a necessary market. What are the differences in the way Clinique reaches domestic customers and customers in other cultures Will the 1-2-3 plan work in China What barriers must be faced Two recent articles included Clinique in a list of cosmetic companies accused of using harmful chemicals in their products in China (China Monitoring 2006; Overseas Companies 2006). At present the international Clinique Web site doesn't seem to offer a simple doorway into other countries, at least for researchers. Clinique does, as a way to reach Chinese customers, discuss a product called Clinique Derma White which focuses on Asian markets. Derma White is an update on Clinique's Active White line, developed by Korean dermatologists to address pigmentation in the skin. Derma White uses blackout yeast to break up pigment into smaller fragments and exfoliants help remove them from the skin (Clinique 2006). The Asian culture considers white skin to be beautiful, while Western countries and cultures seem to prefer tanning products. The emphasis on darker skin... The importance is in drawing customers to a specific site. With Clinique, marketing strengths include introducing new, innovative products directed at specific customers and the use of language in the product names which immediately describe their attributes, i.e. Superdefense Triple Action Moisturiser and Lifting Face Serum as well as Dramatically Different Moisturising Lotion, a standard of the company since its inception. A weakness, however, could be the company's apparent belief in a customer knowing who they are, what they do and how they do it. They are taking for granted that their products will sell themselves. Clinique has not even begun to tap the opportunities to sell their products through the Internet. Much of the research information on skin care is filtered through the Està ©e Lauder advertising and press releases. It is also important for them to be aware of negative commentary online which might affect their market share if they don't meet the challenge of offsetti ng negativity. At present one of the major efforts by Clinique is to increase the male customer base, and much of their advertising focus on that market. In the meantime, the female market might be discouraged when trying to get information on the products they want, especially in China, where women are not considered worth cultivating but are beginning to see themselves in a more attractive light. Another important market for Clinique is the aging population looking for anti-ageing products such as "Stop Signs" said to "make time stand still".